Bixa orellana is the scientific name for a small tree whose spiny pods contain seeds covered with an oily red substance that is used around the world to dye food, fiber, and faces. While often known as annatto when used to give naturally white margarine a hint of yellow to make it look more like butter, people in Peru usually call it achiote. Below is a gallery of photos of achiote plants and its use by native and campesino artisans in the northern Peruvian Amazon to dye chambira palm fiber various shades of red and orange for weaving handicrafts. All photos were taken by CACE director Campbell Plowden with artisan partners from the Bora native community of Brillo Nuevo on the Ampiyacu River and campesino artisans from the town of Jenaro Herrera on the Ucayali River.
We saw a wide variety of tiny tetras, angel fish, arawanas, pirañas, electric eels, spotted stingrays, striped catfish, beautiful discus and other popular ornamental species. They also had sabalo whose export for the aquarium trade is banned since it is a vital source of protein and income for fishing families in the region.
The Marca Loreto gives Garza Viva the right to use the brand for two years. Its benefits include officially recognizing the quality of our products and certifies they were genuinely made in Loreto. This seal can increase their appeal and prestige at local, national, and international levels and create opportunities to participate in national and international events and fairs to increase visibility and sales.
"I had heard about marketing before, but didn't I didn't quite understand what it meant. Now I know how it can help us share the story behind our crafts and reach more people." - Angelica - artisan from Ancon Colonia