Our friend, Italo Melendez, collaborator of CACE, gives us a brief explanation...
November 22, 2016
Our friend, Italo Melendez, collaborator of CACE, gives us a brief explanation on the work of Inventory that was carried out at the Centro de Investigación de Jenaro Herrera - CIJH (Jenaro Herrera Research Center) directed by the Instituto de Investigaciones de la Amazonia Peruana - IIAP (Peruvian Amazon Research Institute).
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We saw a wide variety of tiny tetras, angel fish, arawanas, pirañas, electric eels, spotted stingrays, striped catfish, beautiful discus and other popular ornamental species. They also had sabalo whose export for the aquarium trade is banned since it is a vital source of protein and income for fishing families in the region.
The Marca Loreto gives Garza Viva the right to use the brand for two years. Its benefits include officially recognizing the quality of our products and certifies they were genuinely made in Loreto. This seal can increase their appeal and prestige at local, national, and international levels and create opportunities to participate in national and international events and fairs to increase visibility and sales.
"I had heard about marketing before, but didn't I didn't quite understand what it meant. Now I know how it can help us share the story behind our crafts and reach more people." - Angelica - artisan from Ancon Colonia